Case: Special Delivery
My Role: Strategy, Concept
Problem
Find a way to generate traffic to the Endemol Stand during the MIPTV festival in Cannes.
Insight
Use a smart guerrilla action to draw attention and stand out on the advertising overloaded Boulevard of Cannes.
Concept
‘Special Delivery’. Two teams of trained dutch actors faked to be delivery men. They crossed the streets driving around with a huge wrapped, gold-coloured ‘1’ on a hand-truck. They acted to be very clumsy and caused as much consternation as possible on the streets in front of the fair entrance. They kept asking anyone the way to the Endemol stand.
Result
They drew very much attention. People took lots of pictures of the strange delivery teams.
http://www.flickr.com/photos/usualsuspects/sets/72157606101315046/
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