The Playboy Experience

Cliënt: Playboy Netherlands
Case: The Playboy Experience
Role: Art Direction / Creative

Problem
The Playboy Brand has weakened in the Netherlands.

Insight
Internationally the Playboy brand is a very strong and widely aspired brand. This is because of icons like Hugh Heffner and The Playboy Mansion. Also the association with A-class celebrities creates this high level of aspiration.

Solution
The Playboy Experience, a plan that brings back the classical values of the Playboy Brand Identity in a modern way. By focussing on style, grace and class in everything Playboy undertakes these classical values can be revitalised. The Playboy Experience document describes how these values should be translated in several event modules.



Result
More and more consistent Brand Exposure through an integrated live communication approach.