Sunday, January 14, 2007

The Naked Poodle


Together with my creative partner at Usual Suspects (Floor Begeman), I competed in PICNIC's creative contest: The Naked Poodle. More about the contest and our concept below.

What is The Naked Poodle?
In three rounds twelve creative teams challenge each other to conquer a pressing social issue. Meanwhile they are aided, agitated, rushed, confronted, interrogated and challenged by three influentials. These renown writers, designers, directors, architects and other gurus barge through the mosh pit from one team to the other. Big Brother cameras record the teams' efforts and instantly send their images to the large screens in the "Transformatorhuis", bringing the pressure to a boiling point. At the end of each 30 minute round an on demand mini-zine with the result of the creative rumble rolls out of the printer: an instant collector's item. The exhausted participants are then carried out of the ring to be replaced by four new and fresh teams.




Briefing Gluttony (round 3)
Find a solution, a way to or create awareness to
make people move or eat healthier.
Our concept




More about The Naked Poodle

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